jueves, 15 de enero de 2015

Repensar internet


 Proyecto SINAIS de behance.net





Internet es uno de eso pequeños milagros que llevamos en el bolsillo sin apenas comprender. Por ello merece la pena reflexionar un poco. El manifiesto cluetrain introdujo interesantes propuestas para repensar internet hace unos años, esta semana han vuelto a regalarnos algunas perlas de las que comparto las que me parecen más destacables.





118 The Internet has liberated an ancient force — the gravity drawing us together. 

70 Web pages are about connecting. Apps are about control.
71 As we move from the Web to an app-based world, we lose the commons we were building together.
72 In the Kingdom of Apps, we are users, not makers.
73 Every new page makes the Web bigger. Every new link makes the Web richer. 

52 We were right the first time: Markets are conversations.  

48 On the Internet, the distance between tribes starts at zero. 

 
40 Let's at least acknowledge that the Net has values implicit in it. Human values.
41 Viewed coldly the Net is just technology. But it's populated by creatures who are warm with what they care about: their lives, their friends, the world we share.
42 The Net offers us a common place where we can be who we are, with others who delight in our differences.
43 No one owns that place. Everybody can use it. Anyone can improve it.
44 That's what an open Internet is. Wars have been fought for less. 
 
19 The Net is not a medium any more than a conversation is a medium.
20 On the Net, we are the medium. We are the ones who move messages. We do so every time we post or retweet, send a link in an email, or post it on a social network. 
 
16 There is great content on the Internet. But holy mother of cheeses, the Internet is not made out of content. 
 
9 The Internet is no-thing at all. At its base the Internet is a set of agreements, which the geeky among us (long may their names be hallowed) call "protocols," but which we might, in the temper of the day, call "commandments."
10 The first among these is: Thy network shall move all packets closer to their destinations without favor or delay based on origin, source, content, or intent.
11 Thus does this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever.
12 There has not been a tool with such a general purpose since language.
13 This means the Internet is not for anything in particular. Not for social networking, not for documents, not for advertising, not for business, not for education, not for porn, not for anything. It is specifically designed for everything.
14 Optimizing the Internet for one purpose de-optimizes it for all others.
15 The Internet like gravity is indiscriminate in its attraction. It pulls us all together, the virtuous and the wicked alike. 
 
6 The Net is of us, by us, and for us.
7 The Internet is ours.